Moka Creatives needed a digital advertising funnel for its advertisers. We analyzed their advertising inventory and client profiles to develop banners and interactive landing pages to deliver relate-able, rewarding experiences .  For instance, for the largest beverage distributor in the Caribbean, I conceived and developed a product giveaway via a banners campaign. I paired a landing page that geolocates your current position and prepares a map of all the locations nearby where their products are sold. For maximum ROI, I determined the unique value of each click throughout the process – the banner, the map pins and the directions button.